Mentoring Services For
Seasoned Change Catalysts
If you are ready to evolve your
existing business in some way,
explore the following scenarios
When you feel out of sync with your business, there’s usually a mismatch, an inconsistency, or a gap that you aren’t aware of yet. It’s essential to address these issues before you attempt to amp up your marketing efforts.
Revisiting various aspects of your work and your business gives you the opportunity to refine, realign, evolve, and strengthen your understanding of your work and your impact on your clients. Sometimes a small shift opens up a new path that feels far more inviting and hopeful to pursue.
The best way for you to reinvigorate your existing business will depend on what’s feeling out of sync for you. Sometimes getting to the heart of your disconnect with your business is the trickiest part of the process.
There is no one-size-fits-all solution for Seasoned Change Catalysts! Each journey is influenced by a number of factors.
Below, I describe the four scenarios I see most often and the mentoring services I’ve created to address these specific scenarios.
Which scenario do you resonate with most?
Keep in Mind: You do not need to figure which of the following mentoring program will be best for you! In our first conversation, we’ll collaborate to discern where you are in your business journey and that will show us your best next steps.
Scenario 1: You Love What You Do, And You Would Like More Paying Clients
Scenario 2: You Have a Variety of Services That You Want to Turn into a More Cohesive Set of Offerings
Scenario 3: You Are Feeling Out of Sync with Your Work and Your Marketing
Scenario 4: You Are Feeling Called to Create an Original Body of Work
Scenario 1:
You Love What You Do, And You Would Like More Paying Clients
Before you jump straight into updating your approach to marketing, invest a few weeks in firming up your business foundation.
If you’ve been struggling with your marketing or unhappy with the results you’ve been getting, it’s likely there are one or more gaps that are holding you back.
When you don’t feel confident about your work, your offers, and your pricing, then you’ll naturally hold back when it comes to your outreach and marketing.
Your Next Step:
Verify and Refine Your Work with Clients Before You Try New Marketing Strategies. A short series of writing prompts, replies to your responses, and an one-on-one mentoring session via Zoom.
““Carol guided me as I redefined and updated my focus. We worked together to make sure my services and message felt authentic to me. She has the ability to hear the words that were most relevant and unique to me. As a coach herself, Carol understands and knows how to describe the benefits of coaching.
Now I speak with a new level of conviction and clarity about what I can offer my clients. I was also able to rework my website so that it more accurately conveys my unique gifts. I highly recommend working with Carol. She helped reinvigorate both my business and me personally.” ”
Scenario 2:
You Have a Variety of Services That You Want to Turn into a More Cohesive Set of Offerings
You worry that your clients and colleagues are confused about what you do.
You’ve been in business long enough that you have created a number of programs, workshops, and services that represent different eras of your business.
You’ve been looking for ways to simplify your array of offerings by trying different ways of categorizing them. You’ve tried to figure out what to put on the back burner for now. You’ve been trying to discern whether updating your services based on recent training would give you the clean focus you’ve been seeking.
Nothing you’ve tried feels right to you.
Sometimes you are too close to your services to discover new ways to see how they fit together. Let’s talk it through to see what we can discover together!
Your Next Step:
Picture Your Work: Streamline and Simplify Your Services. Join me for two 90-minute mentoring calls to share what you know about your business. Together, we’ll look at how all of the pieces of your business can work together in a new cohesive way. After our first conversation, we’ll identify some questions for you to ponder and explore in preparation for our second conversation. By the end of our second session, you’ll have a clearer picture of your work and next steps.
“Having had a business for over 11 years, that I created, developed, and sold, I understand just how essential it is to have a strong foundation built on a clear focus and a clear message. I grew that company quickly because I was so clear.
But as I was transitioning from the release of this first business into the next iteration of my work, I was struggling with the clarity about the focus of my new work and who I was serving. I was feeling so frustrated! How I had always defined my ideal client and how I communicated my message was no longer working for me because it didn’t fit with how I had evolved, but I couldn’t figure out why or what to do differently.
After wasting so much time on my own trying to figure it out, I decided to hire Carol to help draw my focus out of me. I am so grateful for her help. She was able to hone in on what my issue was, to help me see in greater detail how my work and who I was serving had evolved, and then to put it all together to see the bigger picture of how everything fits together.
I really enjoyed the process of working with Carol and appreciated her ability to see behind the issues and draw out what was most important. Clarity of focus is a KEY first step in growing your business so if you are having trouble articulating what you do in a meaningful way that resonates with you, get the help! It’s so worth it. Your growth depends on it!
I am feeling so excited about having clarity so I can now move onto the next phase of development and onto honoring my purpose.”
“WOW! Carol, I so appreciate all you have done and your PRESENCE in supporting me. Thank you. Your questions and gentle nudging have helped me tremendously. With your mentoring, my vision is now out of my head in a realistic and attainable format that I can work with much more easily. ”
Scenario 3:
You Are
Feeling Out of Sync with Your Work and Your Marketing
Even though you have been in business for some time, you’ve come to the point where you realize something isn’t feeling right to you about the work you are doing and the marketing strategies you are using.
It’s often difficult to get to the source of your discomfort by pondering your situation or in a single mentoring session. There are so many moving parts in a business, and ultimately you need to feel clear, confident, and comfortable with each of those parts.
To make sure that we get to the bottom of what’s going on, I’ve found it helpful to start with verifying that the foundation of your business and your work with clients is stable enough to support the growth of your business. Often this process you discover how your passions and work have evolved, giving you the opportunity to re-imagine your work with clients. (Reawaken Your Passion: Re-imagine Your Work with Clients [Prepare])
After you’ve created an updated vision of the work you want to do, then you’ll be ready to explore a new, more aligned way to share your work with those who will benefit most. Rather than teach you a bunch of marketing strategies, I’ll support you in discovering your best-fit strategies, updating your essential marketing pieces, and experimenting with new outreach methods to see what actually works for you. (Align with Your Marketing: Rethink Your Outreach [Share])
Your Next Step:
Reawaken Your Passion: Re-imagine Your Work with Clients (Prepare)
Align with Your Marketing: Rethink Your Outreach (Share)
Each of these programs is based on a hybrid form of coaching. In addition to writing prompts to help you visit every aspect of your business, I respond to your answers with observations, additional questions, or a few ideas you might want to consider. In addition, at the end of each segment, we have a one-on-one mentoring call to pull together the themes you’ve discovered.
““Carol is a true midwife— holding the space for Change Catalysts ushering through new creations, practices, businesses, and lives for themselves and their clients. She has a finely-honed ability to take her clients on deep, productive dives into more clarity.
Carol’s mentoring provides lifelines and grounding cords to stay true to the essence of myself and the legacy-mission-work that is coming through me. I am held in a potently rich soil of potentialities and practicalities. From here, she honors, strengthens, and underscores my inner innate wisdom.
Walking this Organic Way path alongside Carol, I’ve been blessed with ever-greater clarity, ease, and elegance of flow to move forward with a new body of work. I continue to learn from her modeling and wisdom. Carol is hands-down my clarity-go-to.”
”
Scenario 4:
You Are Feeling Called to Create an Original Body of Work
You have worked with clients for some time and you see that you have a unique approach to supporting them through the scenario they are facing. Your training, expertise, and personal experience give you a unique perspective that is valuable to your clients.
Whether you want to create a program, workshop, or retreat or develop a model, framework, or book, I can help you at each stage of the process.
Taking your thoughts and ideas and pulling them together in a form that is more streamlined and accessible to your clients. You have such a close relationship to your work that it can be hard to find the words to describe it for others.
Creating opportunities to share your creation with a few people for additional feedback to confirm you are on the right track and verify that your way of approaching the topic is viable. Using the feedback you receive to strengthen and refine your original ideas.
Translating your ideas into the language that will attract your best clients. When you know your work is helpful to clients, then it’s time to figure out how to engage your clients. It can be startling to realize that the way you describe your work doesn’t always align with what clients need to hear.
Your Next Step:
Design, Develop, and Evolve Your Body of Work. How we proceed will depend on where you are in your journey to create your new program or model. We work through a combination of one-on-one mentoring sessions and reviewing your materials to help you refine your thoughts.
Carol McClelland Fields, PhD, BCC
Organic Way Business Mentor for Seasoned and Trailblazing Change Catalysts.
Remember: There is no need to figure which mentoring program will be best for you!
That’s the focus of our
first conversation! Make your Appointment Here!
We will start with a collaborative conversation to talk about your business — what’s working well and what feels out of sync — to find the best way to support you in your goals.
If you would like to know more about how I work with my clients, read these two pages.