Your Journey Thus Far
By understanding the journey you are taking as a Seasoned Change Catalyst, you will stay more focused and hopeful as you move through each phase of the process.
The Early Stages of Your business
When you first created your business, you may have signed up for workshops or followed your own intuition, or a mix of both. Perhaps a colleague shared some tips along the way. You did the best you could with what you knew.
Over time, you’ve developed your business by working with a variety of clients, deepening your skills and experience, and gaining more insights about your clients. You’ve experienced a certain level of success.
Then you experienced some ups and downs with your business. Although you have had a positive impact on the clients you’ve worked with over the years, you haven’t hit the level of success that you envisioned you would have by now.
Then, Something Shifted
You no longer feel the same way you once did about your work.
Your work feels flat and uninspiring. You fe
Something is missing.
Something feels out of alignment.
Something is out of date.
You realize that you aren’t as financially successful as you want to or need to be.
Your First Inclination Is to Work Harder
When you aren’t feeling good about your existing business, it’s easy to think you just need to push yourself to work harder. Try something new. Get on with it already. Push through the discomfort you feel. Amp up your efforts, get busy.
As you read the following lists of strategies recommended within the Mainstream Approach, take note of any items you’ve already tried or think you should put in place.
Start Anew
Tap into a new vision
Take you business in a new direction
Switch to a new ideal client
Refresh Your Services
Add a new offer, a new program, a new workshop, or a new retreat
Create a new framework or model to guide your work with clients
Choose one focus and let go of the rest of what you’ve created during the life of your business (which can be very difficult)
Develop your own original body of work
Experiment with different ways of working with clients
Update your pricing strategy
Improve How You Communicate Your Value
Develop a new marketing message
Create a new site
Design a new brand
Sign up for a photo shoot to refresh the look of your site
Figure out a better way for clients to flow into and through your business
Expand Your Reach
Turn up the volume on your marketing
Get more visibility with a new marketing campaign
Try better marketing strategies
Add more social media platforms
Increase your sales and enrollments
Look for a New Infusion of Energy
Partner with someone that energizes you
Join a Mastermind group to reach for much bigger goals
Take more professional training in hopes of receiving some new inspiration
Surround yourself with colleagues of a higher caliber
Do any of these ideas feel familiar?
How many of these strategies have you tried?
How many of these strategies do you think you “should” implement?
Tip: Don’t be alarmed if you haven’t gotten traction with any of the strategies you’ve been trying. You are definitely not alone in this frustrating cycle.