What You Need to Know Before You Start Marketing
Before you can build momentum in your business,
you must create a stable foundation for your business
There are 12 Facets of Clarity that make up that foundation. If any elements of your business vision make you uneasy or keep you from taking action, you’ll struggle to get your business off and running!
You’ll start and stop. You’ll hold back. You’ll hesitate.
You’ll begin to question whether you are meant to be a Change Catalyst.
You’ll begin to worry that you won’t be successful.
The majority of your worries are a natural part of stepping into a new career, a new role, a new way of generating income.
Unfortunately typical business training courses and workshops don’t focus on creating clarity or firming up your business foundation, they assume you already have the clarity you need to take action. This assumption is implicit. Although no one talks about this dynamic, it’s one of the key reasons new Change Catalysts invest in training and then struggle to make their businesses thrive.
I know you want to get into action! You want to be doing what you need to do to create the thriving business you dream of.
The best way I know to help you create ongoing momentum is to start by clarifying where you are, then take the necessary actions to strengthen the foundation of your business so it is strong enough and solid enough to provide a springboard for your success.
Goal 2: Firm Up Your Foundation
Before You Start Marketing
Assess where you are with your new business.
Throughout this program you will:
“Carol truly understands the specific nuances, fears and questions most new coaches face when launching their business. Her gentle and compassionate teaching style made me feel instantly welcomed as she deeply listened and connected to each student’s concerns about moving forward on their particular path. I found the homework to be challenging and rewarding because it forced me to really narrow down some of my ideas and to expand upon others.
One of my favorite gems from Carol is, “when you take a series of effective actions, then you build momentum.””
Identify the gaps that have been holding you back.
Discover what you need to resolve to feel clear enough and confident enough to begin taking strategic actions within your business.
Create reliable ways to turn your hesitation into a source of wisdom that shows you the best ways to create a flourishing business that works for you and your clients.
What We’ll Cover within the Before You Start Marketing Program.
Topic 1: Gain a New Understanding of the Journey You Are On
I'll introduce you to a map of this journey, the benefits of growing your new business organically and incrementally, and why traditional business coaching advice is not helping you reach your goal. I'll also introduce you to the 12 Facets of Clarity we'll be talking about during the workshop that are essential to your success.
Possible form of hesitation: Overwhelm
Topic 2: Firm Up Your Focus, Your Form of Work, and Your Framework with Feedback from Your Clients
Discover what you do know about your focus and then confirm and verify your conclusions through conversations with your clients. Gaining enough clarity at this stage is an essential prerequisite before you'll be able to take actions to build your business.
Possible form of hesitation: Confusion
Topic 3: Explore the Problems You'd Like to Resolve and Who Is Likely to Benefit Most from Your Work
Uncover the value and benefit of the work you do. Although this may look like we are focusing on your marketing niche in this section, we are not! It's too early for that conversation. Your goal in this section is to focus inward to gain a deeper relationship with your own work.
Possible form of hesitation: Difficulty Making Decisions
Topic 4: Find the Business Model, Client Flow, and Collection of Offers that Will Allow You to Flourish
When you can see the overall structure of your business and see that it really is financially feasible, then you can relax into making it a viable venture.
Possible form of hesitation: Fear
Topic 5: Discover Initial Ways to Boost Your Presence In Person and Online
Find and create personalized ways you can become more visible in your community. This is not about forcing yourself to step into a bigger presence than you are ready for, but rather to find the ways that feel reasonably doable.
Possible form of hesitation: Perfectionism
Topic 6: Reassess Your Foundation to Find Your Growing Edge and Identify Your Next Steps
After taking this first pass through the 12 Facets of Clarity, you'll be able to see where you need to focus to enhance the foundation of your new business and how you can begin taking actions to build momentum.
Possible form of hesitation: Paralysis or Procrastination
“As a new coach, I was all over the place as far as how to get my coaching business up and running. Enrolling in Carol’s What You Need to Know Before You Start Marketing class has been the best gift I have given myself.
Class by class, Carol guides you through a sequence of topics to help you discover what you already know about your work and your business and what pieces you’ve been missing. Through the homework and class meetings, Carol helps you fill in your gaps so you can weave together a full picture of your business.
Carol normalizes all the fears, hesitation, and uncertainty that can stop new coaches from taking action. She also provides the space, structure, and mentoring support new coaches need to gain the clarity about every aspect of their business. By creating this strong foundation for my business, I now have what I need to market my work/business with confidence.”
Creating greater clarity about these
12 aspects of your business builds a foundation
that’s stable enough to support your growth.
With this new level of clarity, you will be more
inclined to take action to grow your new business.
Choose the format that works best
for you and your schedule.
Group Workshop
Six 90-Minute Live Zoom Sessions. In addition to introducing each of the Facets of Clarity, there will be time for you to ask questions and receive mentoring.
Weekly Questionnaires guide you as you prepare for the next session of the workshop. I’ll review your questionnaire responses so that we can discuss your questions in class.
Private 45-Minute Mentoring Session after the last class to clarify any gaps.
Price: $550 (Payment Options Available)
My next “Before You Start Marketing” workshop:
TBD
Online Mentoring
Read the materials for each of six workshop modules. The materials are written out so you’ll receive the same information.
Complete the Weekly Questionnaires to prepare for the next session. I’ll respond to your questionnaire responses in writing, in detail.
After you complete the questionnaires, we’ll have a 90-Minute Private Synthesizing Session to pull it all together for you.
Price: $550 (Payment Options Available)
This option is available
any time.
Want to Get Started?
The best way to get started with the Online Mentoring is to set up a Clarify Your Growing Edge Session, so we can confirm this is the best next step for you. The cost is $95. If you choose to continue working together, you’ll receive a $95 roll over discount on your next workshop or mentoring package.
Check out My Calendar
to Set up Your Session.
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If you Have questions about
the Before You Market Options,
please fill in the form below.
Payment Options and Scholarships Are Available - If this option would make it possible for you to enroll in this workshop or the online mentoring program, please let me know. We can connect to confirm the solution will work for both of us.
If you choose to make payments: Make one payment prior to class and the remaining payments before the 4th week begins. After you make each payment, I'll send you a reminder so you have the PayPal link to continue your payments.